• Jimmy Choo’s Tamara Mellon launches Tumblr blog ^ [Racked]
• Ted Baker launches Click and Collect service in 31 UK stores -shop online and collect at any store [Marketing Magazine]
• Fashion bloggers to spur online luxury sales [Reuters]
• ASOS launches transactional mobile app [NewMediaAge]
• Personal shopping site JustFabulous raises $33m funding [Forbes]
• Why Oscar de la Renta is so “haute” on social media [Mashable]
• Tommy Hilfiger finds Facebook generates most views of interactive videos [NewMediaAge]
• Norma Kamali hosts 3D video fashion show, launches website [Forbes]
• Giorgio Armani’s “Boudoir” fashion film for autumn/winter 2011/12 by Mert Alas and Marcus Piggott [KARLISMYUNKLE]

httpv://www.youtube.com/watch?v=VbU1wNSa-4I&feature=player_embedded

Ø  Missoni for Target Collection was such a hit, Target’s website and servers were down from 6:00 am Tuesday morning. Seems Target wasn’t prepared for the fierce in fashion.

Ø  A limited edition treat during fashion week, the famed butterfly motif London designer, Matthew Williamson has created a specially designed box for Ladurée for all you French macaroons lovers. *Remember, keep them refrigerated, but let them sit out for 2 minutes before you devour them, and for the creative out there, keep the box for your own designer treasure chest! [WWD]

Ø  Oscar de la Renta launches community-driven Tumblr page ahead of #NYFW show [WWD]

Ø  Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]